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M.A. Leach is
best-known today as the builder of the Leach Power-Plus Six aka Leach-Biltwell,
a California-built high-class luxury automobile that found favor with
Hollywood celebrities during the early 1920s. The car was not Leach’s first
automotive venture as during the previous decade he had served as Dort’s
West Coast distributor and had founded a highly-regarded Los Angeles-based
automobile coachworks.
A native Californian, Martin Andrew Leach was born in at Marysville,
California on September 10, 1879 to Andrew Martin and Margaret I.
(Pratt) Leach. As a youngster Martin worked in his father’s sawmill while he
wasn’t attending the San Francisco public schools.
Although he had planned on attending Stanford University, upon his
graduation from a Palo Alto prep school, Martin took a job with the Scott &
Van Arsdale Lumber Company, an Upton, California box manufacturer. He became
foreman of the firm’s lumber yards after which he was promoted to assistant
superintendent of the factory.
In 1902 he resigned to become manager of the LaMoine Lumber and Trading
Co. of LaMoine, California and in 1906 took a position as general manager of
the Northern California Lumber Co. of Hilt, California. When that firm was
sold in 1909 Leach was hired by the Pearson syndicate as its representative
in the Mexican state of Chihuahua, where he worked for the Marlera Co. Ltd.
The Mexican Revolution put a stop to that enterprise and Leach returned
to California where he served as sales manager of the Danaher Pine Co. of
Camino, California. By that time the automobile had become a common site in
the state of California, and in 1914 he parlayed his extensive sales
experience into a position as southwestern US sales manager of the Dort
Motor Co. of Flint, Michigan.
Leach married Miss Katie B.M. Ribble in December of 1905 and to the
blessed union were born two children, Martin Carter, born in 1908, and
Annette, born in 1912.
Leach testified befor a State Dept. commission that was investigating the Mexican
uprising as evidenced by a small item in the August 7, 1913 New York Times:
“Washington, Aug. 6. - Some details of the disorders in Mexico for the
past three years were laid before Secretary Bryan to-day by M. A. Leach, a
wealthy American of San Francisco, who has lived many years in the city of
Durango, capital of the Mexican State of the same name.”
In 1915 Leach became Dort’s western sales manager and in 1916 established
a factory branch for the firm called the Leach Motor Car Co. in downtown Los
Angeles. Although the firm bore his name, it was actually controlled by a
wealthy Okmulgee, Oklahoma millionaire, Dr. L. Sherman Skelton (1865-1921).
Skelton had been a practicing Indiana physician until he moved
to Oklahoma for his health in 1893 and started investing in the emerging oil
and gas industry. The investment paid off, and he subsequently expanded into
the glass, brick and cement business.
In the middle-teens Skelton became interested in the automobile business
and made a number of investments in the retail trade which were managed by
W.A. Chapman, a former Dort executive, and acquaintance of Leach’s. A
similar arrangement was made in San Francisco where J.W. Frawley fronted a
Skelton-backed dealer group, the Leach-Frawley, and Frawley Motor Co. which
were headquartered at 1417 Van Ness Ave.
In 1917 the Leach Motor Car Co. bought out the English Motor Car Company,
the Los Angeles King distributor, and soon afterwards added the Liberty and
Premier automobiles to the Skelton stable.
Skelton liked the Premier so much that in 1919 he purchased a controlling
interest in the Indianapolis manufacturer. In 1920 Skelton introduced his
own automobile, the Skelton, which was built under contract by the St. Louis
Car Co. Production ended soon after Skelton passed away in 1919.
In 1917 the Leach Motor Car Co. took over the former George R. Bentel
service department at 1035 South Grand Ave. to serve as its main showroom
and service depot. Bentel consolidated his Los Angeles operations in a newly
constructed 4-story building located next door at 1015 S. Grand Ave.
Leach paid close attention to the success the neighboring Bentel Body
Works were doing and in December 1917 formed the Leach-Biltwell Company in
order to enter the field. He resigned from his position with the Skelton
group in January of 1918 and took the proceeds and established his own body
works at the corner of E. Eighth & Kohler Sts. on the first floor of a three
story structure.
Following Leach’s departure Skelton placed his numerous automotive
holdings under a new holding company, the Security Motor Corp., which
continued to operate the Dort, King, Premiere and Liberty distributorships
in Los Angles, San Francisco and Phoenix.
Initially the Leach-Biltwell Co. restricted itself to manufacturing
automobile bodies and installing all-weather tops and painting and
refinishing. They developed a good reputation amongst wealthy film stars and
motion picture executives and soon had a full-time staff of fifteen.
Many of Leach’s customers wanted to customize their vehicles with new
radiator shells, fenders and wheels, in an attempt to disguise the often
humble origins of the chassis. Leach reasoned that they would be willing to
spend similar sums on a vehicle that incorporated those custom features as
standard equipment.
By the middle of 1919 Leach had amassed a small group of investors headed
by Leon G. Martin and James H. Faircloth and recapitalized the firm for
$1,000,000. The new influx of cash enabled Leach to return to his old
showroom at 1035 South Grand Ave.
The October 15, 1919 issue of Motor West claimed the firm was already
shipping completed vehicles:
“Shipping Los Angeles Automobiles.
“The management, sales and factory forces of the Leach-Biltwell Motor Co.
Los Angeles, recently celebrated the first weekly carload shipment of
Leach Power Plus Sixes. It went to Ranger. Tex., which is said to have more
millionaires per square mile than any community of its size in the country
Miss Jane Morgan was given the honor of piloting the caravan to the station.
The company has carload orders from as far away as Oklahoma and Vancouver,
and within six months hopes to be exporting.”
The November 1, 1919 issue of Motor West included a small display ad with
the following text:
“Here is the car that represents the ideal for dealer and owner—
distinctive — practical — and reliable. It is a motor car built to sell
because it pleases the buyer and satisfies him as an owner.
“Territory and good proposition open for Dealers.
“Leach-Biltwell Motor Co
1035 South Grand Avenue
Los Angeles, California“
In November of 1919 Leach announced that he was in talks to acquire
120,000 sq. ft. of the former Los Angeles factory of the Republic Truck
Company.
The December 1, 1919 issue of Motor West reported:
“Leach Car Interests Detroit.
“Easterners, especially Detroiters, have been shaken in their skepticism
over the Pacific Coast's ability to produce a quality car, is a fact
evidenced in a recent letter to the Leach-Biltwell Co., of Los Angeles,
builder of the Leach Power-Plus Six, from C.N. Graves, its Eastern
purchasing agent.
"When I first undertook the purchase of standard parts here for the Leach
car some months ago," says Graves, "I found any number of trade experts who
openly expressed doubt that a quality car could be successfully manufactured
on the Coast. After our purchases mounted to really sizable proportions I
noticed a corresponding interest among those prominently identified with the
industry in Detroit.
"They can hardly wait now to get a look at the Leach car. The car looks
good from the photographs, they admit, and the specifications could not be
improved on." Their opportunity to see the car will come at the national
shows, where the Leach Power-Plus Six will be exhibited.”
The February 1, 1920 issue of Motor West announced that the deal to take
over the former Republic plant had been finalized:
“New Factory For Los Angeles Car
“Large Group of Buildings Acquired by Leach-Biltwell Company to Fit
1000-Production Program.
“The Leach-Biltwell Co., of Los Angeles, manufacturer of
the Leach Power-Plus Six car has acquired the group of buildings formerly
owned by the Republic Motor Truck Co. at Vernon and Santa Fe Aves. in
Vernon, a suburb adjoining the city limits on the southeast.
“The new plant is up to date, consists of four buildings of all-steel
construction and a separate office building, and has 180,000 square feet of
floor space. The plant has its own spur track communicating with the Santa
Fe Railroad close by.
“Two large dry kilns for seasoning the wood used in body and top building
are contained in the plant. Manufacturing facilities are already so arranged
that the addition of new machinery will result in a progressive system of
car assembling, even to the final coat of body paint. The schedule of
production of the Leach-Biltwell Co. is 1,000 cars the first year. M.
A. Leach, formerly one of the most active and best known dealers in Los
Angeles, heads the company as president.”
Although the firm is listed as an exhibitor at the 1920 New York,
Chicago, Los Angeles and San Francisco automobile shows, their main market
was the Pacific Coast and they purchased a 4-page spread in the February 15,
1920 issue of Motor West which is transcribed below:
“California Presents the Most Complete Motor Car Built Today - The Leach
“Every desire of the exacting motorist has been anticipated in the
Leach—item- bodies all those features that identify the owner as one having
individual taste and good judgment. But all of the "Leach" goodness is not
on the surface alone—under the paint and trimming is a motor car that
acknowledges no superior in design, quality of materials and workmanship.
“No other motor car built has a stronger frame, sturdier axles, more
efficient power plant or more dependable ignition system or transmission,
and upon this foundation there is mounted the finest custom-built body ever
turned out, with a De Luxe Top and Leach patented sliding glass windows and
clear vision windshield.
“It offers the most complete car built today— and the greatest intrinsic
value for the price.
“To the Dealer It Offers a Business Opportunity Because it is Designed to
Please the Owner.
“No manufacturing or marketing limitations handicapped the designing of
the Leach. The car was conceived and built first upon the oft repeated
requests and demands of the motoring public— After the car was perfected a
factory was built and skilled men trained to produce the car as it should
be— not as mechanical factors would have it.
“That is why distributors from every part of the United States have
eagerly sought the Leach franchise for their territory—because they know
what kind of a car will please their customers—the ultimate owners.
“Production is now under way and deliveries can be assured—but our output
is limited only to the quantity that we can produce on the basis of quality.
If you are interested as a dealer or as an owner we advise an early request
for detailed information.
“Leach Biltwell Motor Company
“Factory —General Offices: 4800 Sante Fe Avenue: Los Angeles
“Retail Sales Department - Service Department: 1035 South Grand Avenue
“Three hundred skilled mechanics, laboring in our big ideal plant
covering twelve acres, are producing the Leach, the most complete motor car
built today. An invitation is extended you to visit our factory and see for
yourself how "honestly" the Leach is built.
“The Leach Power-Plus Six
“Details of First Distinctively Western Automobile Which Ever Invaded an
Eastern National Show.
“East is East, and West is West, And ne'er the twain shall meet.”
“East met West at the Chicago national automobile show. It found that
West was West, most distinctively, in the display of the Leach Power-Plus
Six, and it gave the newcomer a right hearty reception.
“It was the first time that the West had rustled up nerve enough to
invade the East with a Western-made automobile. What the Leach car did at
the show is not exactly the story it is purposed to relate here, except to
say that the Leach-Biltwell Motor Co., of Los Angeles, its manufacturer
states it garnered at the show upwards of $2,000,000 in contracts for 1920
delivery.
“M.A. Leach, creator of the car, is correspondingly jubilant. Those
acquainted with what the Leach-Biltwell Motor Co. has accomplished in the
span of a few months declare that the happy result in Chicago could not well
have been otherwise. The car exhibited there was completed in what was
referred to only a few weeks ago as the only automobile manufacturing plant
on the Pacific Coast, but which now is proudly described as one of the most
scientifically perfect factories of its kind in the entire country.
“In a plant covering 180,000 square feet of floor space, in a 12 acre
tract, is a most interesting industrial sight. Here the buyer of a Leach
Power-Plus Six can sec in rough lumber, in cast and forged metal, in fabric,
rubber, glass, leather, and in a thousand and one other items, his car in
the making. He could, if he had the time, start in one door with arriving
material and follow it through the plant, emerging at another door with the
completed car, ready to drive home.
“All who visit the large factory are impressed with the convenient
arrangements, the light and air that flood the place, and the evidences of
perfectly functioning departments; as with the quality of materials and the
expert workmanship. The development of the car, from materials to finished
product, is a revelation. Parts are made, and as they are assembled the
chassis takes form; motor, axles, gas tank, wheels and fenders take their
places; and by the time the body is ready for installation the machine has
been given its road test, first over pavements and then in some rough going.
Then the deluxe tops, a distinctive feature of the Leach, are put on in the
same custom-built manner in which the bodies are constructed. One sees the
insertion of the unique plate glass windows, how the patented disappearing
flexible curtains operate, and how lining and covering are applied to the
top. Everywhere the utmost attention is given to details.
“The plant is at 4800 Santa Fe Ave., within rifle shot of the mammoth
Goodyear plant being erected. The company's own spur track connects with the
Santa Fe railroad, close by. The plant includes two large dry kilns for
seasoning the wood used for bodies and top. Other buildings include one for
materials, administration headquarters and general offices, and a private
water works.
“The schedule calls for production of 1,000 cars in 1920. It is claimed
no other car provides so many quality features, and the detailed description
seems to support the assertion.
“The Leach is an open touring model and a closed car in one—minus weight,
and with a strong squeak and rattle proof frame, body and top. It is custom
built throughout. The deluxe top is equipped with sliding plate glass &
windows and clear vision curtains that operate easily and quickly and are
carried out of sight when not in use.
“The graceful lines of the custom built body are enhanced by the beauty
and quality of the paint work, which though dark blue is standard—can be
secured in any shade or color to suit individual fancy.
“Especial attention has been given to the design and arrangement of the
upholstery. The deep springs fit the body perfectly and a person of largest
size will find utmost comfort in either the front or tonneau seats. Four
passengers can ride comfortably, and five can be easily carried. Individual
aluminum steps, illuminated automatically, take the place of a running
board. A patented combination bumper and trunk rack at the rear serves its
double purpose perfectly, as does a bumper at the front.
“Hand-made bicycle type fenders cover each of the four wheels, a
Motometer is provided, and a tool box with a complete kit is accessible from
without the car. Two trouble lamps are mounted on the forward side of the
dash, under the hood, for emergency use. The hood is made in two parts, each
side being quickly detached and removed by one person. The spare tire and
wheel with tire cover is carried on a rigid support at the side. Five wire
wheels and 32x4½ Goodyear cord tires are regular equipment.
“A one-piece patent type windshield and frame eliminates the unsightly
rubber strip—keeps out rain, wind and dust and makes wind deflectors
unnecessary. Ventilation is by a vent in the cowl, controlled from the dash.
“The oval Waltham combination speedometer and clock with radiolite dial
is said to be the finest and most accurate instrument of its kind ever
produced and is to be found only on a few of America's highest priced cars.
A trouble lamp with 17 feet of cord is mounted on the well-arranged dash,
illuminating the ammeter and oil pressure gauge. A cigar lighter, with
sufficient cord to extend to the tonneau. is provided. A gauge that records
the contents of the gasoline tank is another important and convenient
feature found on the dash.
“The steering wheel is collapsible and tilts either up or down, and by
inserting a small Yale key it can be released from the steering column,
making the car theft-proof.
“Miss Marcella Desmond, One Of The Fortunate Owners Of A Leach Power-
Plus Six—A Los Angeles-Built Motor Car.
“At the left, attached to the steering column, there is the manual
control for the electric rear signal that flashes a semaphore telling the
car behind you exactly what you are going to do—and complies with the law in
all states requiring such a device.
“Two locker compartments are provided for coats, robes and packages in
the back of the front seat—also a flexible robe rail.
“The mechanically inclined will find delight in the big, powerful, yet
economical Leach Continental Red Seal motor with Rayfield automatic
carburetor and improved two-unit Delco electric system.
“The transmission and disc clutch are of Brown-Lipe make—claimed to be
the very finest unit yet constructed. Spicer universals are used and
Stan-Bar axles of -ft floating type carry the load. Big, strong brakes, 16x2
inches in size, are an assurance of utmost safety. Long, flat, Vanadium
steel springs make for easy riding. The frame is the strongest possible. It
is of special Leach design, constructed of 8 inch channels with hot riveted
cross members, gussets and supports. The radiator is unusually large and
well proportioned with a 4 inch core which provides ample cooling for the
motor under the most severe hot weather conditions. It is supported on
special Leach mountings that protect it from all twisting and road stocks,
giving it much longer life.
“The wheel base is 126 ½ inches and the gauge is standard 56 inch. The
unusually short turning radius is secured by means of a tapered frame and
special construction of the fore and aft tie rod of the steering gear. Also
through careful alignment and design the steering has been made so simple
and easy that the car can be driven for long periods over the most serious
road conditions without tiring the driver. The steering gear is of the nut
and screw type, with adjustments three ways to take up all wear.”
The same issue of Motor West (Feb. 15, 1920) included the following:
“Leach Car Scores in East.
“Having the honor of being the first Pacific Coast motor car manufacturer
to participate in a national automobile show, was not the only reason for
jubilation by Martin A. Leach, of the Leach-Biltwell Co., of Los Angeles,
over the success meeting the Leach Power Plus Six exhibit at the recent
Chicago show.
“The other reason, or reasons, were the more than $2,250,000 worth of
contracts for Leach cars brought home by C. N. Graves, the firm's Eastern
representative.”
Celebrity owners included silent cowboy Tom Mix who owned a 1921 Leach
single-seat roadster and Marcella Desmond, the sister of silent move stars
William and Lucille Desmond, who owned a
5-passenger 1920 Leach touring with an attractive California top.
The firm was recapitalized in mid 1921 for $5,000,000, and now included
Harry A. Miller’s Engine and Foundry Works which were no longer needed by
Miller, who had used the space to build aircraft engines for the Allies
during the War.
The Leach was available as a touring car or a roadster, many of which
were equipped with an all-weather California Top, a hard-top with sliding
windows on the side, which allowed the cars to be used either as sedans or
touring cars.
With a wheelbase of 134 in., the $6,500 Leach was impressive, originally
powered by a 6-cylinder Continental engine and featuring cycle fenders, step
plates, and a nickel-plated radiator shell similar to that of a period
Buick. During its four years of production very few visual changes were
made, save for a switch from wire wheels to more fashionable Disteel wheels
during 1921. After Miller joined the firm, the Continental was replaced by a
new 6-cylinder, 100 hp overhead cam engine of Miller’s own design.
Leach-Biltwell’s directors now included: Grey M. Skidmore, John T. Dye,
F.R. Richardson, Leon G. Martin, Martin A. Leach, J. Morgan, G.A. MacLean,
E.L. Hoffman, James A. Mahoney, Harry A. Miller, James H. Faircloth, R.A.
Wilson, Alfred Ashby, W.I. Wagner, and H.F. Conner. Leach remained
president, Harry A. Miller, vice-president and James H. Faircloth secretary.
Not much was heard from the firm during 1923 save for the introduction of
a 4-cylinder companion car called the Californian. Its 50 hp was designed by
Harry A. Miller, but by the time it was introduced the firm was in serious
financial trouble.
The Leach cars introduced for 1923 were simply the 1922 models with
$1,000 slashed off their price tags. Operations moved from 4800 S. Santa Fe
Avenue to a smaller facility at 112 West 9th Street and production of the
Leach was discontinued shortly thereafter.
In January of 1924, the firm’s management made an application to sell
more stock with the California Corporate Commissioner, but he wisely denied
the application, and the firm closed its doors soon after.
Total Leach output has been reported as between 218 and 264 chassis, and
only 3 California 4-cylinder chassis are thought to have been built.
© 2004 Mark Theobald - Coachbuilt.com
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