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Pacific Auto Top Company - Oakland, California - (1911)
- Konrad Gobel built an automobile strictly for advertising purposes. He was
proprietor of the Pacific Auto Top Company at 59 Twelfth Street in Oakland.
The firm's name was deceptive because, although Gobel did make tops for
automobiles, his specialty was refitting older cars with new bodies. An ad
in the Oakland Tribune on April 23; 1911 , showed the Gobel torpedo-type
touring car and carried the legend, "designed and built by Gobel, Oakland's
best known automobile builder. Gobel can take your old car and make it into
the latest 1911 model, and the cost will be but little." Another ad declared
that the Gobel was "not built for sale, but to demonstrate to the people of
California that Gobel can make any part of a car needed." Gobel implied that
he had built his car from the wheels up. That may have been an exaggeration.
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