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HARROLDS - New York, New York - (1905 et seq.) - The
Harrolds Motor Car Company was organized with a capital stock of $30,000
late in 1903 for the purpose of dealing in motorcars. Harry Unwin, formerly
secretary of the National Association of Automobile Manufacturers, was the
president and general manager, though he had left by 1905 when "the company
elected to confine itself exclusively to the sale of Pierce-Arrows and
Robert D. Garden (who had come to prominence in Colonel Albert Pope's
bicycle empire) took over as general manager. That Harrolds was a thriving
success was unquestioned; The Automobile Review noted that it was the only
New York City company with the exception of John Wanamaker to occupy an
entire Broadway block (from 58th-59th streets). That Harrolds was an
automobile manufacturer in the strictest sense is in doubt. Most probably,
the firm provided custom cars to specific client request using the
Pierce-Arrow chassis, or purchased electric running gear for-the making of
small town cars for driving around Manhattan. Registration lists indicate
that a Harrolds was in the William Rockefeller garage in New York City, and
that Howard J. Dietz owned both a Harrolds and a Pierce-Arrow, both no doubt
purchased from the Broadway emporium.
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