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Badger Body Company - Milwaukee, Wisconsin - Private
Coach designed by Brooks Stevens for the Western Publishing Company of
Racine, Wisconsin. The body was built by the Badger Body Co. of Milwaukee to
Stevens specifications on a custom chassis with a Mercury flathead V-8. The
interior was complete with display cases and meeting are for selling books
to distributors and dealers. The idea behind the traveling coach was that
salesmen could be more efficient buy bringing the product directly to the
customer’s place of business, an idea that is still used today by Snap-On
and other tool manufacturers. pic SIA#135 pp80 & SIA #136 pp6
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